The conv.rs platform was the end result of two 40 something fintech veterans discussing how consumers were changing in terms of demographics, accessibility, preferences and actions, whilst the companies servicing them in various sectors failing to meet them where they were.
Initially, the discussions revolved around financial markets beit news, research, asset classes or trading applications such as Robinhood in the US and Revolut in Europe.
Not too long after the it became apparent that the financial markets did not need more news or trading applications as news is readily available and on the whole lost in the swamp lands of recipients email inboxes and financial apps, unless truly unique and sticky, were downloaded, used a handful of times and eventually offloaded or deleted.
What did become apparent was that the solution to the above reality was applicable to every industry that had retail consumers and where businesses needed to engage with the said consumers.
Businesses need to stop sending content and trying to engage with the customers via the old communication channels like telephone and email, stop throwing millions into the development of proprietary apps, and should instead meet their existing and potential customers in the messaging apps that they use all day long to speak to their friends and family.
With offices in both the US and UK we have decided to undertake a journey of education, discussion and cooperation, with the goal of adding value to both businesses and consumers.