The Conv.rs platform was the end result of two 40-something fintech veterans discussing how consumers were changing in terms of demographics, accessibility, preferences, and actions, whilst the companies servicing them in various sectors failed to meet them where they were.
Initially, the discussions revolved around financial markets be it news, research, asset classes, or trading applications such as Robinhood in the US and Revolut in Europe.
Not too long after it became apparent that the financial markets did not need more news or trading applications. News is readily available and on the whole, lost in the swamplands of recipients’ email inboxes and financial apps. Unless something is truly unique and sticky, it was downloaded, used a handful of times but eventually offloaded or deleted.
What became clear was that the solution to the above reality was applicable to every industry that had retail consumers and where businesses needed to engage with the said consumers.
Businesses need to stop sending content and trying to engage with the customers via the old communication channels like telephone and email, stop throwing millions into the development of proprietary apps, and should instead meet their existing and potential customers in the messaging apps that they use all day long to speak to their friends and family.
With offices in both the US and UK, and a growing team in Asia, we have decided to undertake a journey of education, discussion, and cooperation, with the goal of adding value to both businesses and consumers.